How to Read B2B Marketing Case Studies as Pipelines•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
AI Agent Build vs. Buy: What Should You Own?•
From TAM, SAM, and SOM to Market Entry Order•
The PM Role is Evolving. Enter the Producer.•
Agile: The Secret Behind Success vs. The Reason We Fail•
The AI Agent PoC Scorecard•
The AI Revenue Illusion: GMV vs ARR•
The AI Use-Case Priority Matrix•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
Three Go-to-Market Scenarios for B2B SaaS•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
AI Product Pricing: Seats, Usage, and Outcomes•
The Enterprise AI Agent Security and Access Checklist•
Get Off the Sidelines: It's Your Turn to Play•
GTM 101: Startup Revenue Architecture•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
A 90-Day Enterprise AI Adoption Roadmap•
The 'Global Market' Myth: Why Local Wins First•
The Hidden Cost of 'Friendly' Feedback•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
How to Read B2B Marketing Case Studies as Pipelines•
The Hidden Cost of 'Friendly' Feedback•
AI Product Pricing: Seats, Usage, and Outcomes•
From TAM, SAM, and SOM to Market Entry Order•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
Three Go-to-Market Scenarios for B2B SaaS•
The Enterprise AI Agent Security and Access Checklist•
AI Agent Build vs. Buy: What Should You Own?•
The AI Agent PoC Scorecard•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
A 90-Day Enterprise AI Adoption Roadmap•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
The AI Use-Case Priority Matrix•
Agile: The Secret Behind Success vs. The Reason We Fail•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
The 'Global Market' Myth: Why Local Wins First•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
Get Off the Sidelines: It's Your Turn to Play•
The AI Revenue Illusion: GMV vs ARR•
The PM Role is Evolving. Enter the Producer.•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
GTM 101: Startup Revenue Architecture•
Three Go-to-Market Scenarios for B2B SaaS•
AI Agent Build vs. Buy: What Should You Own?•
The AI Revenue Illusion: GMV vs ARR•
The 'Global Market' Myth: Why Local Wins First•
The Hidden Cost of 'Friendly' Feedback•
The AI Agent PoC Scorecard•
The AI Use-Case Priority Matrix•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
The PM Role is Evolving. Enter the Producer.•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
How to Read B2B Marketing Case Studies as Pipelines•
AI Product Pricing: Seats, Usage, and Outcomes•
Agile: The Secret Behind Success vs. The Reason We Fail•
From TAM, SAM, and SOM to Market Entry Order•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
GTM 101: Startup Revenue Architecture•
The Enterprise AI Agent Security and Access Checklist•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
Get Off the Sidelines: It's Your Turn to Play•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
A 90-Day Enterprise AI Adoption Roadmap•
Three Go-to-Market Scenarios for B2B SaaS•
The AI Agent PoC Scorecard•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The 'Global Market' Myth: Why Local Wins First•
How to Read B2B Marketing Case Studies as Pipelines•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
AI Product Pricing: Seats, Usage, and Outcomes•
A 90-Day Enterprise AI Adoption Roadmap•
GTM 101: Startup Revenue Architecture•
The Enterprise AI Agent Security and Access Checklist•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
From TAM, SAM, and SOM to Market Entry Order•
Agile: The Secret Behind Success vs. The Reason We Fail•
The AI Use-Case Priority Matrix•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
The AI Revenue Illusion: GMV vs ARR•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The PM Role is Evolving. Enter the Producer.•
The Hidden Cost of 'Friendly' Feedback•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
Get Off the Sidelines: It's Your Turn to Play•
AI Agent Build vs. Buy: What Should You Own?•
The AI Use-Case Priority Matrix•
The Hidden Cost of 'Friendly' Feedback•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
From TAM, SAM, and SOM to Market Entry Order•
Get Off the Sidelines: It's Your Turn to Play•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The PM Role is Evolving. Enter the Producer.•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
A 90-Day Enterprise AI Adoption Roadmap•
AI Product Pricing: Seats, Usage, and Outcomes•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
Three Go-to-Market Scenarios for B2B SaaS•
The Enterprise AI Agent Security and Access Checklist•
The 'Global Market' Myth: Why Local Wins First•
How to Read B2B Marketing Case Studies as Pipelines•
Agile: The Secret Behind Success vs. The Reason We Fail•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
The AI Revenue Illusion: GMV vs ARR•
The AI Agent PoC Scorecard•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
GTM 101: Startup Revenue Architecture•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
AI Agent Build vs. Buy: What Should You Own?•
Three Go-to-Market Scenarios for B2B SaaS•
The AI Agent PoC Scorecard•
The AI Revenue Illusion: GMV vs ARR•
GTM 101: Startup Revenue Architecture•
The PM Role is Evolving. Enter the Producer.•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The AI Use-Case Priority Matrix•
Agile: The Secret Behind Success vs. The Reason We Fail•
AI Agent Build vs. Buy: What Should You Own?•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
How to Read B2B Marketing Case Studies as Pipelines•
From TAM, SAM, and SOM to Market Entry Order•
The 'Global Market' Myth: Why Local Wins First•
AI Product Pricing: Seats, Usage, and Outcomes•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
A 90-Day Enterprise AI Adoption Roadmap•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The Enterprise AI Agent Security and Access Checklist•
Get Off the Sidelines: It's Your Turn to Play•
The Hidden Cost of 'Friendly' Feedback•
How to Read B2B Marketing Case Studies as Pipelines•
The Hidden Cost of 'Friendly' Feedback•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
AI Agent Build vs. Buy: What Should You Own?•
AI Product Pricing: Seats, Usage, and Outcomes•
Three Go-to-Market Scenarios for B2B SaaS•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
From TAM, SAM, and SOM to Market Entry Order•
The 'Global Market' Myth: Why Local Wins First•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The AI Use-Case Priority Matrix•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The AI Revenue Illusion: GMV vs ARR•
GTM 101: Startup Revenue Architecture•
A 90-Day Enterprise AI Adoption Roadmap•
Agile: The Secret Behind Success vs. The Reason We Fail•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The Enterprise AI Agent Security and Access Checklist•
The AI Agent PoC Scorecard•
Get Off the Sidelines: It's Your Turn to Play•
The PM Role is Evolving. Enter the Producer.•
How to Read B2B Marketing Case Studies as Pipelines•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
AI Agent Build vs. Buy: What Should You Own?•
From TAM, SAM, and SOM to Market Entry Order•
The PM Role is Evolving. Enter the Producer.•
Agile: The Secret Behind Success vs. The Reason We Fail•
The AI Agent PoC Scorecard•
The AI Revenue Illusion: GMV vs ARR•
The AI Use-Case Priority Matrix•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
Three Go-to-Market Scenarios for B2B SaaS•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
AI Product Pricing: Seats, Usage, and Outcomes•
The Enterprise AI Agent Security and Access Checklist•
Get Off the Sidelines: It's Your Turn to Play•
GTM 101: Startup Revenue Architecture•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
A 90-Day Enterprise AI Adoption Roadmap•
The 'Global Market' Myth: Why Local Wins First•
The Hidden Cost of 'Friendly' Feedback•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
How to Read B2B Marketing Case Studies as Pipelines•
The Hidden Cost of 'Friendly' Feedback•
AI Product Pricing: Seats, Usage, and Outcomes•
From TAM, SAM, and SOM to Market Entry Order•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
Three Go-to-Market Scenarios for B2B SaaS•
The Enterprise AI Agent Security and Access Checklist•
AI Agent Build vs. Buy: What Should You Own?•
The AI Agent PoC Scorecard•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
A 90-Day Enterprise AI Adoption Roadmap•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
The AI Use-Case Priority Matrix•
Agile: The Secret Behind Success vs. The Reason We Fail•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
The 'Global Market' Myth: Why Local Wins First•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
Get Off the Sidelines: It's Your Turn to Play•
The AI Revenue Illusion: GMV vs ARR•
The PM Role is Evolving. Enter the Producer.•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
GTM 101: Startup Revenue Architecture•
Three Go-to-Market Scenarios for B2B SaaS•
AI Agent Build vs. Buy: What Should You Own?•
The AI Revenue Illusion: GMV vs ARR•
The 'Global Market' Myth: Why Local Wins First•
The Hidden Cost of 'Friendly' Feedback•
The AI Agent PoC Scorecard•
The AI Use-Case Priority Matrix•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
The PM Role is Evolving. Enter the Producer.•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
How to Read B2B Marketing Case Studies as Pipelines•
AI Product Pricing: Seats, Usage, and Outcomes•
Agile: The Secret Behind Success vs. The Reason We Fail•
From TAM, SAM, and SOM to Market Entry Order•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
GTM 101: Startup Revenue Architecture•
The Enterprise AI Agent Security and Access Checklist•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
Get Off the Sidelines: It's Your Turn to Play•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
A 90-Day Enterprise AI Adoption Roadmap•
Three Go-to-Market Scenarios for B2B SaaS•
The AI Agent PoC Scorecard•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The 'Global Market' Myth: Why Local Wins First•
How to Read B2B Marketing Case Studies as Pipelines•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
AI Product Pricing: Seats, Usage, and Outcomes•
A 90-Day Enterprise AI Adoption Roadmap•
GTM 101: Startup Revenue Architecture•
The Enterprise AI Agent Security and Access Checklist•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
From TAM, SAM, and SOM to Market Entry Order•
Agile: The Secret Behind Success vs. The Reason We Fail•
The AI Use-Case Priority Matrix•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
The AI Revenue Illusion: GMV vs ARR•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The PM Role is Evolving. Enter the Producer.•
The Hidden Cost of 'Friendly' Feedback•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
Get Off the Sidelines: It's Your Turn to Play•
AI Agent Build vs. Buy: What Should You Own?•
The AI Use-Case Priority Matrix•
The Hidden Cost of 'Friendly' Feedback•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
From TAM, SAM, and SOM to Market Entry Order•
Get Off the Sidelines: It's Your Turn to Play•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The PM Role is Evolving. Enter the Producer.•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
A 90-Day Enterprise AI Adoption Roadmap•
AI Product Pricing: Seats, Usage, and Outcomes•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
Three Go-to-Market Scenarios for B2B SaaS•
The Enterprise AI Agent Security and Access Checklist•
The 'Global Market' Myth: Why Local Wins First•
How to Read B2B Marketing Case Studies as Pipelines•
Agile: The Secret Behind Success vs. The Reason We Fail•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
The AI Revenue Illusion: GMV vs ARR•
The AI Agent PoC Scorecard•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
GTM 101: Startup Revenue Architecture•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
AI Agent Build vs. Buy: What Should You Own?•
Three Go-to-Market Scenarios for B2B SaaS•
The AI Agent PoC Scorecard•
The AI Revenue Illusion: GMV vs ARR•
GTM 101: Startup Revenue Architecture•
The PM Role is Evolving. Enter the Producer.•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The AI Use-Case Priority Matrix•
Agile: The Secret Behind Success vs. The Reason We Fail•
AI Agent Build vs. Buy: What Should You Own?•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
How to Read B2B Marketing Case Studies as Pipelines•
From TAM, SAM, and SOM to Market Entry Order•
The 'Global Market' Myth: Why Local Wins First•
AI Product Pricing: Seats, Usage, and Outcomes•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
A 90-Day Enterprise AI Adoption Roadmap•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The Enterprise AI Agent Security and Access Checklist•
Get Off the Sidelines: It's Your Turn to Play•
The Hidden Cost of 'Friendly' Feedback•
How to Read B2B Marketing Case Studies as Pipelines•
The Hidden Cost of 'Friendly' Feedback•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
AI Agent Build vs. Buy: What Should You Own?•
AI Product Pricing: Seats, Usage, and Outcomes•
Three Go-to-Market Scenarios for B2B SaaS•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
From TAM, SAM, and SOM to Market Entry Order•
The 'Global Market' Myth: Why Local Wins First•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The AI Use-Case Priority Matrix•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The AI Revenue Illusion: GMV vs ARR•
GTM 101: Startup Revenue Architecture•
A 90-Day Enterprise AI Adoption Roadmap•
Agile: The Secret Behind Success vs. The Reason We Fail•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The Enterprise AI Agent Security and Access Checklist•
The AI Agent PoC Scorecard•
Get Off the Sidelines: It's Your Turn to Play•
The PM Role is Evolving. Enter the Producer.•
INLEVEL9
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AboutProductWhy INLEVEL9InsightServicesContact Us

Oswarld (Kwangseob Ahn)

LinkedIn

Adjunct Professor at Sejong University / Strategy Consultant at INLEVEL9

At INLEVEL9, he helps companies adopt AI, transition to it, and prepare for it while shaping market-entry, product, and GTM strategy. His path spans game projects at Nexon, finance at Hanwha Life, Notion’s Korean launch and community, AI products at Kakao Brain, and GTM strategy at Gamma. Across industries, the work has remained consistent: connecting products with markets and technology with people. His current research asks what conversational AI should remember, forget, and verify over long-running human relationships. He holds a master’s degree in Management of Technology and an MBA from Korea University and wrote Homo Brainless: The People Who Outsource Their Thinking.

View the latest profile and activity ↗

Professional Experience

Present

Sejong University · INLEVEL9

Adjunct Professor · Strategy Consultant

Researches and teaches AI adoption, market entry, product strategy, and GTM, then connects them to operating decisions inside real organizations.

Previous role

Gamma

Senior GTM Strategy Manager

Designing and executing GTM strategies for new feature launches and market expansion. Leading cross-functional collaboration between Product, Sales, and Marketing teams.

Sep 2021 - Feb 2024

Kakao Brain

Product Manager

Managed new projects based on AI models. Planned and operated Kakao Brain Pathfinder program.

Aug 2020 - Sep 2021

Hanwha Life

Project Manager

Built innovative teams for new business ventures in Fintech. Planned new services including subscription-based insurance.

Mar 2016 - Aug 2020

Nexon Korea

Development PM

Managed global launch projects across Korea, Indonesia, North America, etc. Handled app store operations and resource management.

Research, Book & Media

Present

Human–AI Interaction Research · Daily Arxiv

Studies memory, forgetting, and verification in long-running conversational AI and curates global AI research through Daily Arxiv.

2026

Homo Brainless: The People Who Outsource Their Thinking

Author of a book on how people delegate thought and judgment in the AI era; selected for the 2026 Sejong Books general-interest list.

Daily at 11:00 a.m.

INLEVEL9 Letter

Connects changes in AI, business, and society into signals readers can use to make decisions.

Education

Korea University

Master’s degree in Management of Technology and MBA.