AI Product Pricing: Seats, Usage, and Outcomes•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The AI Revenue Illusion: GMV vs ARR•
The AI Use-Case Priority Matrix•
The Enterprise AI Agent Security and Access Checklist•
Get Off the Sidelines: It's Your Turn to Play•
From TAM, SAM, and SOM to Market Entry Order•
The Hidden Cost of 'Friendly' Feedback•
GTM 101: Startup Revenue Architecture•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The AI Agent PoC Scorecard•
AI Agent Build vs. Buy: What Should You Own?•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
Three Go-to-Market Scenarios for B2B SaaS•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
Agile: The Secret Behind Success vs. The Reason We Fail•
The PM Role is Evolving. Enter the Producer.•
The 'Global Market' Myth: Why Local Wins First•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
How to Read B2B Marketing Case Studies as Pipelines•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
A 90-Day Enterprise AI Adoption Roadmap•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
How to Read B2B Marketing Case Studies as Pipelines•
Agile: The Secret Behind Success vs. The Reason We Fail•
The AI Use-Case Priority Matrix•
The AI Agent PoC Scorecard•
The Hidden Cost of 'Friendly' Feedback•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
Three Go-to-Market Scenarios for B2B SaaS•
Get Off the Sidelines: It's Your Turn to Play•
AI Product Pricing: Seats, Usage, and Outcomes•
A 90-Day Enterprise AI Adoption Roadmap•
The AI Revenue Illusion: GMV vs ARR•
GTM 101: Startup Revenue Architecture•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The Enterprise AI Agent Security and Access Checklist•
The 'Global Market' Myth: Why Local Wins First•
The PM Role is Evolving. Enter the Producer.•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
From TAM, SAM, and SOM to Market Entry Order•
AI Agent Build vs. Buy: What Should You Own?•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
AI Product Pricing: Seats, Usage, and Outcomes•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
Get Off the Sidelines: It's Your Turn to Play•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
Three Go-to-Market Scenarios for B2B SaaS•
AI Agent Build vs. Buy: What Should You Own?•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
The PM Role is Evolving. Enter the Producer.•
The AI Revenue Illusion: GMV vs ARR•
GTM 101: Startup Revenue Architecture•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
From TAM, SAM, and SOM to Market Entry Order•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The Hidden Cost of 'Friendly' Feedback•
Agile: The Secret Behind Success vs. The Reason We Fail•
How to Read B2B Marketing Case Studies as Pipelines•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
The AI Use-Case Priority Matrix•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
The AI Agent PoC Scorecard•
A 90-Day Enterprise AI Adoption Roadmap•
The Enterprise AI Agent Security and Access Checklist•
The 'Global Market' Myth: Why Local Wins First•
AI Product Pricing: Seats, Usage, and Outcomes•
A 90-Day Enterprise AI Adoption Roadmap•
From TAM, SAM, and SOM to Market Entry Order•
The AI Use-Case Priority Matrix•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
The Hidden Cost of 'Friendly' Feedback•
The Enterprise AI Agent Security and Access Checklist•
The PM Role is Evolving. Enter the Producer.•
Get Off the Sidelines: It's Your Turn to Play•
Three Go-to-Market Scenarios for B2B SaaS•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
The 'Global Market' Myth: Why Local Wins First•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
AI Agent Build vs. Buy: What Should You Own?•
Agile: The Secret Behind Success vs. The Reason We Fail•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
How to Read B2B Marketing Case Studies as Pipelines•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The AI Revenue Illusion: GMV vs ARR•
The AI Agent PoC Scorecard•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
GTM 101: Startup Revenue Architecture•
How to Read B2B Marketing Case Studies as Pipelines•
AI Agent Build vs. Buy: What Should You Own?•
The PM Role is Evolving. Enter the Producer.•
Three Go-to-Market Scenarios for B2B SaaS•
The 'Global Market' Myth: Why Local Wins First•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The AI Agent PoC Scorecard•
Agile: The Secret Behind Success vs. The Reason We Fail•
GTM 101: Startup Revenue Architecture•
The AI Revenue Illusion: GMV vs ARR•
AI Product Pricing: Seats, Usage, and Outcomes•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
The Hidden Cost of 'Friendly' Feedback•
A 90-Day Enterprise AI Adoption Roadmap•
The AI Use-Case Priority Matrix•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
Get Off the Sidelines: It's Your Turn to Play•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
From TAM, SAM, and SOM to Market Entry Order•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
The Enterprise AI Agent Security and Access Checklist•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
Three Go-to-Market Scenarios for B2B SaaS•
How to Read B2B Marketing Case Studies as Pipelines•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
The AI Revenue Illusion: GMV vs ARR•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
AI Agent Build vs. Buy: What Should You Own?•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The AI Use-Case Priority Matrix•
The Enterprise AI Agent Security and Access Checklist•
From TAM, SAM, and SOM to Market Entry Order•
The AI Agent PoC Scorecard•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
A 90-Day Enterprise AI Adoption Roadmap•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The 'Global Market' Myth: Why Local Wins First•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
AI Product Pricing: Seats, Usage, and Outcomes•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
GTM 101: Startup Revenue Architecture•
Get Off the Sidelines: It's Your Turn to Play•
The PM Role is Evolving. Enter the Producer.•
The Hidden Cost of 'Friendly' Feedback•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
Agile: The Secret Behind Success vs. The Reason We Fail•
AI Product Pricing: Seats, Usage, and Outcomes•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The AI Revenue Illusion: GMV vs ARR•
The AI Use-Case Priority Matrix•
The Enterprise AI Agent Security and Access Checklist•
Get Off the Sidelines: It's Your Turn to Play•
From TAM, SAM, and SOM to Market Entry Order•
The Hidden Cost of 'Friendly' Feedback•
GTM 101: Startup Revenue Architecture•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The AI Agent PoC Scorecard•
AI Agent Build vs. Buy: What Should You Own?•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
Three Go-to-Market Scenarios for B2B SaaS•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
Agile: The Secret Behind Success vs. The Reason We Fail•
The PM Role is Evolving. Enter the Producer.•
The 'Global Market' Myth: Why Local Wins First•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
How to Read B2B Marketing Case Studies as Pipelines•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
A 90-Day Enterprise AI Adoption Roadmap•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
How to Read B2B Marketing Case Studies as Pipelines•
Agile: The Secret Behind Success vs. The Reason We Fail•
The AI Use-Case Priority Matrix•
The AI Agent PoC Scorecard•
The Hidden Cost of 'Friendly' Feedback•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
Three Go-to-Market Scenarios for B2B SaaS•
Get Off the Sidelines: It's Your Turn to Play•
AI Product Pricing: Seats, Usage, and Outcomes•
A 90-Day Enterprise AI Adoption Roadmap•
The AI Revenue Illusion: GMV vs ARR•
GTM 101: Startup Revenue Architecture•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The Enterprise AI Agent Security and Access Checklist•
The 'Global Market' Myth: Why Local Wins First•
The PM Role is Evolving. Enter the Producer.•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
From TAM, SAM, and SOM to Market Entry Order•
AI Agent Build vs. Buy: What Should You Own?•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
AI Product Pricing: Seats, Usage, and Outcomes•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
Get Off the Sidelines: It's Your Turn to Play•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
Three Go-to-Market Scenarios for B2B SaaS•
AI Agent Build vs. Buy: What Should You Own?•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
The PM Role is Evolving. Enter the Producer.•
The AI Revenue Illusion: GMV vs ARR•
GTM 101: Startup Revenue Architecture•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
From TAM, SAM, and SOM to Market Entry Order•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
The Hidden Cost of 'Friendly' Feedback•
Agile: The Secret Behind Success vs. The Reason We Fail•
How to Read B2B Marketing Case Studies as Pipelines•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
The AI Use-Case Priority Matrix•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
The AI Agent PoC Scorecard•
A 90-Day Enterprise AI Adoption Roadmap•
The Enterprise AI Agent Security and Access Checklist•
The 'Global Market' Myth: Why Local Wins First•
AI Product Pricing: Seats, Usage, and Outcomes•
A 90-Day Enterprise AI Adoption Roadmap•
From TAM, SAM, and SOM to Market Entry Order•
The AI Use-Case Priority Matrix•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
The Hidden Cost of 'Friendly' Feedback•
The Enterprise AI Agent Security and Access Checklist•
The PM Role is Evolving. Enter the Producer.•
Get Off the Sidelines: It's Your Turn to Play•
Three Go-to-Market Scenarios for B2B SaaS•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
The 'Global Market' Myth: Why Local Wins First•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
AI Agent Build vs. Buy: What Should You Own?•
Agile: The Secret Behind Success vs. The Reason We Fail•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
How to Read B2B Marketing Case Studies as Pipelines•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The AI Revenue Illusion: GMV vs ARR•
The AI Agent PoC Scorecard•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
GTM 101: Startup Revenue Architecture•
How to Read B2B Marketing Case Studies as Pipelines•
AI Agent Build vs. Buy: What Should You Own?•
The PM Role is Evolving. Enter the Producer.•
Three Go-to-Market Scenarios for B2B SaaS•
The 'Global Market' Myth: Why Local Wins First•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The AI Agent PoC Scorecard•
Agile: The Secret Behind Success vs. The Reason We Fail•
GTM 101: Startup Revenue Architecture•
The AI Revenue Illusion: GMV vs ARR•
AI Product Pricing: Seats, Usage, and Outcomes•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
The Hidden Cost of 'Friendly' Feedback•
A 90-Day Enterprise AI Adoption Roadmap•
The AI Use-Case Priority Matrix•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
Get Off the Sidelines: It's Your Turn to Play•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
From TAM, SAM, and SOM to Market Entry Order•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
The Enterprise AI Agent Security and Access Checklist•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
Three Go-to-Market Scenarios for B2B SaaS•
How to Read B2B Marketing Case Studies as Pipelines•
Entering Korea with AI SaaS: Beyond UI Translation and Reseller Contracts•
The AI Revenue Illusion: GMV vs ARR•
The OKR Paradox: Why Google's Goal-Setting Framework Became Its Own Enemy•
AI Agent Build vs. Buy: What Should You Own?•
Your Dashboard Is Lying to You (Stop Hiding Behind Data)•
The AI Use-Case Priority Matrix•
The Enterprise AI Agent Security and Access Checklist•
From TAM, SAM, and SOM to Market Entry Order•
The AI Agent PoC Scorecard•
The Hidden Crisis: How Silent Quitting Reveals a Broken Feedback Loop in Modern Organizations•
A 90-Day Enterprise AI Adoption Roadmap•
The 'Imaginary Customer' Problem: Why ICP Often Misleads•
The 'Global Market' Myth: Why Local Wins First•
Why GTM Is Suddenly Everywhere (The Shift from PLG)•
AI Product Pricing: Seats, Usage, and Outcomes•
Pricing is Power: If You Can't Raise It, You Don't Have a Business•
GTM 101: Startup Revenue Architecture•
Get Off the Sidelines: It's Your Turn to Play•
The PM Role is Evolving. Enter the Producer.•
The Hidden Cost of 'Friendly' Feedback•
The 'Glass Slipper' Trap: Why Early Retention Metrics Mislead•
Agile: The Secret Behind Success vs. The Reason We Fail•
INLEVEL9
KR
Oswarld · GTMProductWhy INLEVEL9InsightServicesContact Us

Oswarld (Kwangseob Ahn)

LinkedIn

GTM Consultant · Founder of INLEVEL9 / Adjunct Professor at Sejong University

Drawing on his GTM strategy work at Gamma, Oswarld helps decide who to serve, what value to offer, how to price it, and how to sell. INLEVEL9 is a solo consulting firm where he delivers consulting and coaching directly.

The consulting practice began as OBF and continues as INLEVEL9. Kwangseob Ahn (안광섭) also works under the name Oswarld (오스왈드).

At INLEVEL9, he helps companies adopt AI, transition to it, and prepare for it while shaping market-entry, product, and GTM strategy. His path spans game projects at Nexon, finance at Hanwha Life, Notion’s Korean launch and community, AI products at Kakao Brain, and GTM strategy at Gamma. Across industries, the work has remained consistent: connecting products with markets and technology with people. His current research asks what conversational AI should remember, forget, and verify over long-running human relationships. He holds a master’s degree in Management of Technology and an MBA from Korea University and wrote Homo Brainless: The People Who Outsource Their Thinking.

View the latest profile and activity ↗
Discuss a project with Oswarld

GTM decisions we work through together

Customers and positioning

Identify who buys, what triggers a purchase, and the problems and alternatives that shape the decision.

Pricing and sales motions

Connect pricing to customer value and assess product-led, sales-led, and partner-led approaches.

Market entry and execution

Choose market-entry priorities and channels, then define actions and decision criteria across product, marketing, and sales.

Founder and GTM practitioner coaching

Examine the current business and customer economics to work through blocked decisions and the next practical step.

GTM recommendations from collaborators

Summaries of recommendations published on LinkedIn. Roles follow the profiles as reviewed. Reading the originals may require a LinkedIn login.

Korean market entry

Grant Lee

Co-Founder / CEO · Gamma

Lee credits Oswarld with advancing Gamma’s Korean expansion through partnerships, community, and ecosystem work, combining GTM planning with delivery.

Read the LinkedIn recommendations

Local positioning and execution

Amanda Rothbard

Community · Gamma

Rothbard highlights localized messaging and positioning, delivered through events and partnerships while coordinating leaders, local partners, and users.

Read the LinkedIn recommendations

Building a Korean community

Rita Huang

Global Community Growth · TRAE

Huang describes launching TRAE’s Korean community and running online and offline activities, recognizing initiative and practical problem-solving.

Read the LinkedIn recommendations

GTM experience and public coaching feedback

First-person account

Customer selection and pricing from GTM work at Gamma

Oswarld describes his GTM work at Gamma, including coordination across product, sales, marketing, and customer success, and decisions about customers, pricing, purchases, and repeat purchases.

Read the original

Public feedback from a coaching participant

Youngwon founder Younghoon Kim on GTM coaching

In this Korean-language post, Kim describes his first GTM coaching session with Oswarld and what he learned from examining customer business models and revenue before choosing technology.

Read the original

GTM writing by Oswarld

Professional Experience

Present

Sejong University · INLEVEL9

Adjunct Professor · Strategy Consultant

Researches and teaches AI adoption, market entry, product strategy, and GTM, then connects them to operating decisions inside real organizations.

Previous role

Gamma

Senior GTM Strategy Manager

Designing and executing GTM strategies for new feature launches and market expansion. Leading cross-functional collaboration between Product, Sales, and Marketing teams.

Sep 2021 - Feb 2024

Kakao Brain

Product Manager

Managed new projects based on AI models. Planned and operated Kakao Brain Pathfinder program.

Aug 2020 - Sep 2021

Hanwha Life

Project Manager

Built innovative teams for new business ventures in Fintech. Planned new services including subscription-based insurance.

Mar 2016 - Aug 2020

Nexon Korea

Development PM

Managed global launch projects across Korea, Indonesia, North America, etc. Handled app store operations and resource management.

Research, Book & Media

Present

Human–AI Interaction Research · Daily Arxiv

Studies memory, forgetting, and verification in long-running conversational AI and curates global AI research through Daily Arxiv.

2026

Homo Brainless: The People Who Outsource Their Thinking

Author of a book on how people delegate thought and judgment in the AI era; selected for the 2026 Sejong Books general-interest list.

Daily at 11:00 a.m.

INLEVEL9 Letter

Connects changes in AI, business, and society into signals readers can use to make decisions.

Education

Korea University

Master’s degree in Management of Technology and MBA.