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The AI Use-Case Priority Matrix

The AI Use-Case Priority Matrix

6 min read

An AI use-case workshop can quickly turn into a feature-idea contest. Executives choose visible projects, developers choose easy projects, and operators choose whatever is most annoying today. Without common criteria, the loudest person sets the roadmap.

A strong AI use case is not the most impressive idea. It is work with material business value, repeatable evaluation, tolerable failure, and users who are willing to change how they work.

This matrix is a starting point for comparing five to ten candidates in a 60–90 minute workshop. The weights are not a universal standard. Adjust them to the organization’s industry, risk, and strategy.

Step 1: Rewrite the Idea as a Task

“Use AI in sales” and “automate support” cannot be scored. Use this grammar:

[Who] receives [what input], produces or performs [what output or action], and [who] verifies success using [what criteria].

For example: “A support agent receives the order and return policy plus conversation history, drafts a response, and a human agent approves policy compliance, accuracy, and resolution.”

Attach the current baseline: monthly volume, average handling and waiting time, error and rework rates, cost, and user satisfaction.

Step 2: Apply Hard Stops Before Scoring

Pause or redesign the task if any statement is true:

  • There is no workflow owner or budget owner.
  • No person or data source can determine success.
  • Required data or system access cannot be approved.
  • Value requires irreversible, high-impact action without human approval.
  • Volume is too low to repay evaluation and operational investment.
  • The real problem is a broken policy, dataset, or process rather than an AI problem.

AI applied to a broken process spreads the failure faster.

Step 3: Use the 100-Point Matrix

Score each criterion from one to five. Weighted points equal score ÷ 5 × weight.

CriterionWeight1 Point3 Points5 PointsEvidence
Business impact25Minor and indirectImproves one team’s time or qualityImproves a core revenue, cost, or risk KPIBaseline and financial assumptions
Technical feasibility20Data and integration unavailableSome manual work and integration neededData, APIs, and permissions readyArchitecture and sample data
Evaluability15No clear answer or judgment ruleHuman judgment possibleReproducible tasks plus automated and human gradersEval set and grading rules
Frequency and scale10Rare exceptionWeekly or one teamDaily and repeated across teamsVolume and user count
User desirability10Resistance or added burdenNeutral, training neededClear pain and adoption intentInterviews and observation
Risk fit15High-impact, irreversible, sensitiveMitigated by controls and approvalLower-impact, reversible, non-sensitiveRisk register and approval path
Operational readiness5No owner or supportTemporary ownerOperator, budget, and runbook planRACI and budget

A five in risk fit does not mean “no AI risk.” It means the impact is limited, actions can be reversed, and least privilege, approval, and logging can control the exposure. The NIST AI RMF likewise treats risk as something mapped, measured, and managed in context.

Step 4: Read the Total and the Quadrant Together

A single total can allow high value to cancel out high risk. Put technical feasibility plus evaluability on the horizontal axis, business impact on the vertical axis, and show risk as a separate color or column.

QuadrantInterpretationAction
High value, high executabilityStart nowRun a PoC with real failures in the eval set
High value, low executabilityBuild the foundation firstImprove data, permissions, and process, then rescore
Low value, high executabilityLearning use caseLimit to low-cost platform or training work
Low value, low executabilityStopRemove from the active idea list

High-impact irreversible work needs separate executive approval regardless of its total score.

Illustrative Scores

The following numbers are hypothetical.

CandidateImpactFeasibilityEvalFrequencyUserRiskOpsTotalDecision
Support response draft445544384Prioritize PoC
Automatic contract approval522331251Redesign the task
Meeting summary254444472Learning or self-service
Executive strategy advice421132145Narrow or pause

If “automatic contract approval” becomes “contract summary and clause extraction,” risk and evaluability change. The purpose of the matrix is not to kill ideas. It is to cut them into safe, testable units.

A 60–90 Minute Workshop

  1. The workflow team explains each candidate and baseline in five minutes.
  2. Business, IT, security, and operations score independently.
  3. Discuss criteria where scores differ by two points or more.
  4. Attach required evidence and an owner to every disputed claim.
  5. Assign eval tasks, a PoC owner, and an end date to the top two.
  6. Record why the others are waiting and when they will be reviewed.

Because agent behavior can vary between runs, evaluation needs tasks, trials, graders, and traces rather than one demo. Anthropic’s evaluation guidance is a useful reference for designing that next step.

Blank Scorecard

Candidate TaskImpact 25Feasibility 20Eval 15Frequency 10User 10Risk 15Ops 5TotalHard StopNext Evidence and Owner

The highest score is not automatically the first project. Choose the candidate that can be evaluated, can fail safely, and has someone prepared to own its operation.